Creative Manager
Lightship is a Clinical Trial company that partners with biopharma, CROs, and academic institutions,
to provide flexibility for research delivery. My role was that of Creative Manager.
to provide flexibility for research delivery. My role was that of Creative Manager.
CHALLENGE: Redeveloping Lightship's website and LinkedIn page to better communicate Lightship's unique selling proposition to stakeholders, clinical trial participants and the larger medical community
The website didn't optimize the communication of what makes Lightship unique. Using a hopeful image on the home page to give a positive impression to show that clinical trials are beneficial to everyone.
Lightship's LinkedIn page was then realigned flow with the Lightship site. I took care of the LinkedIn posts to Lightship's account. All the digital assets were built in Adobe Photoshop. After redesigningthe website Lightship saw a 40% increase in engaged sessions over three months
For LinkedIn, after taking over the creative work, Lightship saw a 70% increase in followers.
This is one of two case studies that were created to be given to current and potential sponsors. This particular case study went over the benefits of the Mobile Research Units deployed for patient engagement. I used Adobe Photoshop for all photo editing and manipulation as well as doing the overall layout in Adobe InDesign.
This second case study shows how Lightship could expand access to clinical trials through a hybrid study design utilizing partnered clinical sites. I used Adobe Photoshop for all photo editing and manipulation as well as doing the overall layout in Adobe InDesign.