CREATIVE MANAGER
Lightship is a Clinical Trial company that partners with biopharma, CROs, and academic institutions,
to provide flexibility for research delivery. My role was that of Creative Manager.
to provide flexibility for research delivery. My role was that of Creative Manager.
CHALLENGE: Develop an online 55+ community to use as an advertising base for clinical trials.
The client requested a simple, clean home page, so I developed a design that is clean and easy to figure out where you are, what the site is for and easy navigation. The menu bar is persistent so it will always show even as you scroll.
Two sample pages from the site demonstrate a clean, readable layout with light backgrounds. The site was designed in Adobe Photoshop and Figma and tested by a focus group of adults 55+, whose feedback informed design and content improvements. To support targeted advertising, the site includes a Facebook Pixel that enables direct ad delivery via Facebook feeds.
A Facebook community page was also created to help with engagement, I developed content for the site from quotes, to rebus puzzles and dad jokes. Below are some examples of the content.
